Do you have a fear of failure?

Like your one door neighborhood shop?

Do you like manning the counter and doing the books and doing the marketing?

Do you like schlepping products that the 10 guys down the street are also schlepping?

And trying to compete for the same customers looking at buying the EXACT same product?

Is this business?

What is business?

Business is a group of people doing work to solve problems.

A problem is pain, and removing that pain is business.

Specializing in a particular type of pain removal can breed more success than generalizing.

There are 2 things you need to do to get to that success, and in this article I’ll show you how to do those two things and I’ve included a bonus tip at the end.

First, detach your inner self from the outer things you’re doing.

What you do at work to remove pain from others is a project. It is not you.

You are who you are when no one is watching. You are who you are when you decide your goals, motivations and actions. The project, that’s not you, that’s a project you’re doing for them so they don’t have to do it.

That’s removing pain.

Remember to ask yourself these questions when starting a project, or if you get stuck on a project:

  • What am I trying to prove?
  • What am I trying to show?
  • Who am I trying to please?
  • What am I trying to hide?

For more on this, check out this podcast:

Then, remember that the project is not about you. It’s about your client.

If you’re a stay at home mom, your project is to raise your kids well and smart and caring and take care of your home so your family has a nice place to live. Do your job well knowing that it’s not about you, it’s about removing the pain for your client.

Stay-at-home moms have clients: their kids and their spouse.

If you’re at work, your clients are your co-workers and your bosses. Remember that it’s not about you, it’s about them and easing their pain.

If you have no interest to be a stay-at-home parent or an entrepreneur but you still are stuck at a shitty job, remember what I’ve said above: It’s not about you; it’s about the pain you’re removing for your client.

Remove that pain better than anyone else, and you’ll get paid better than anyone else. You have time to think about you any place else that you’re not getting paid to work for someone else. When you’re on the clock, focus on pain removal.

We separate our inner self from the outer work we are doing because it allows us to perform our best on projects without tying the success or failure of that project to our self worth. The detachment removes our fear of failure so we can concentrate on the work, not the outcome.

The second thing to figure out: a specialty.

Focusing on a specialty allows you to do that single thing better than anyone else, and the direct result becomes more success, more money, and more fame, more whatever you want.




How do you find a specialty?

There’s this saying that you should follow your passion, but it’s mostly crap.

I’m passionate about football, camping, fishing, cars, cigars, whiskey, and pretty much anything else that allows me to alter my mental state from blah to excited, doesn’t matter if its physical action or drug enhanced.

I seek the rush and if I don’t get one I usually end up finishing the day depressed. Too many days like this and you get fat, lazy and develop bad habits.

I seek the rush, but you may not. You may seek calm. We all seek something slightly different, but if your days are filled with events which don’t fulfill what you seek, you’ll end up fat, lazy and picking your nose.

Check out the Flow Genome Project and take their quick test to get an idea of what you seek.

You do your best when what you seek becomes sought; I do my best when what I’m doing fuels an excitement in my mind. Alcohol, kayaking, and driving fast are some examples, but better examples are helping people, fixing broken stuff (like cars and businesses), and home construction projects.

If you’re seeking and fulfilling the things that satisfy your brain and only your brain, then only you will be happy. There’s nothing wrong with that, by all means make you happy. Just try not to hurt others doing it. If you’re making yourself happy and not hurting others then you will live a happy life.

But if it’s more you seek, if it is success you want, then you need to stop seeking brain fulfillment that only helps yourself, and seek brain activities that help others. Combine your ultimate mental state with a project to help someone else and you get success.

What are our not passionate about?

Identify everything you’re not good at or have no passion for and anything on that list that needs to be done, must be delegated. If anything on that list isn’t essential, cross that shit off.

What are you good at doing? Make a list.

Now that you’ve identified your strengths you must identify how your strengths can help others. Many people think that their single great idea that suits their strength will also suit the market. The market wants what the market wants, don’t force your idea onto the market.

Know your strengths, and know what your brain wants. I get the same brain buzz from solving complex systematic problems (how to find business growth) as I do from remodeling kitchens as I do from several beers.

Keys to success

  • Know that what you’re doing is for someone else. Ease their pain first and success will follow.
  • Know what your brain wants, what you’re good at, what you’re not (delegate the essentials and flush the rest)

Bonus step.

What is causing that annoying pain in the market’s ass?

Identify your target market: I found business services.

Others it could be fantasy football, investing, stay at home parent-ology, theme parks or anything else.

Pick something you’re that interests you, particularly something you’ve spent the most time (and enjoy) doing.

How can you combine what your brain wants, your strengths and your market’s pain?

Remember, your solution has to solve a real pain that real people have. No one had a desire for a pet rock, so don’t come up with stupid ideas like that.

Be realistic, intentional and rational. Focus.